Email and Social Design
As the sole designer at Face Reality from February 2021 to January 2023, I led the creation of all email and social content for the brand.
For social, I developed engaging and educational content—from skincare tips and product highlights to lifestyle visuals and comparison posts. Working closely with the brand and social teams, I helped evolve the creative strategy, resulting in a 156.74% growth in Instagram followers—from 42.5K to over 109K within two years.
For email, I designed content tailored to four distinct audiences: B2B, B2B Leads, B2C, and Clinics. These emails supported launches, campaigns, press features, trade show updates, and education, driving an average of $3M in monthly revenue ($2.7M B2B / $300K B2C).