Rewards Program Launch: Expert Extras
In January 2025, Face Reality launched Expert Extras—a highly anticipated rewards program designed to strengthen loyalty and drive repeat purchasing behavior among Acne Experts. Built to encourage more frequent orders, higher spend, and deeper brand engagement, the program aimed to shift shopper habits while enhancing the overall customer experience.
Collaborating closely with the growth marketing team, I led the creative development of the program—crafting a distinct visual identity that felt fresh, engaging, and aligned with the Face Reality brand. I was responsible for designing all launch assets across digital, social, and print channels, ensuring a cohesive and compelling rollout that resonated with both new and existing professional partners.
