As the only in-house creative on the Face Reality team from 2021 to 2023, I lead the creative strategy and execution in many projects including multiple website re-brandings, the launch of new campaigns and influencer pairings, product photography, and creation and promotion of new merchandise and products.

The Face Reality Brand

Face Reality is an award-winning professional acne line that specializes in treating acne with premium, cruelty-free formulations. Its adaptive skincare coaching model makes clear skin possible without the use of prescription drugs or harsh ingredients.

New Website Launches

One of my biggest projects was completely re-designing our 3 homepages. Since we target 3 different audiences (B2B, B2C, and our in-house Clinic) these re-designs were 3 completely different sites, each with individual layouts, information and functionalities.

B2B Website

B2C Website

Clinic Website

Campaign Launches

Clinic team clear

Ambassador Program

Acne Expert of the year

Acne Positivity Campaign

Acne awareness month

New Merchandise

In 2021, Face Reality produced 6 new merchandise items.

These included a branded sweatshirt and reusable tote bag, Embrace Your Texture water bottle, Pores Not Perfection t-shirt, a collaboration t-shirt with influencer Savanna Boda, and a cold roller.

Influencer Partnerships

Brand Video

In October 2021, I helped conceptualize, direct, and edit Face Reality’s first brand video. The aim of the video was to raise awareness and increase trainings for our program.