As the graphic designer for Connor, the proprietary stationery brand of Barneys New York, I was involved in the imagination, creation, production, marketing, and release of our new wax monogram collection.
Ideation
I helped in deciding the wax color, paper type, and envelope lining for each card.
I also created all visual mockups for how the collection would look.
Product Creation
I was also involved in the creation process of the wax monograms.
I helped hand-pour and hand-stamp the wax monograms.
After creation completion, I was in charge of styling and directing photoshoots used for our Social and Marketing teams to promote the collection prior to store delivery.
Traditional Red Seal
Our rich red seal is paired with a deep red paper liner, a perfect design for traditional romantics.
Bright White Seal
Our bright white seal is paired with a pearlized white metallic liner for a modern, clean, stunning look. Perfect for minimalists and weddings.
Metallic Gold Seal
Our beautiful gold wax seal is paired with a black shimmer paper liner, for a traditional stunning look.