New product innovation

Led all innovation shoots for Face Reality from 2023 - 2025.

Products Included: Barrier Balance Creamy Cleanser, hydraRemedy Gel Serum, invisiClear Spot Patches, Soothing Radiance Toner, Daily SPF 30+

Responsibilities: Creative strategy, art direction, pre-production briefs, schedule build out, shot lists, model/talent sourcing, external partner management, on-set art direction, image selection, retouching direction and final photo approvals

shoot Moodboards

shoot assets